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  1. #1
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    Disney Star will be the home of ICC cricket in India through to 2027

    Greg Barclay and Geoff Allardice, the chairman and CEO of the International Cricket Council (ICC) respectively, have sought appointments with the television and digital media executives in India, and are set to meet them in Mumbai.

    Both, invited by the Board of Control for Cricket in India (BCCI) for the IPL playoffs and final, will be in the city on Friday when the meetings are scheduled.

    Barclay, currently in Kolkata for the first two matches of the play-offs, will be joined by the CEO in Mumbai before they proceed to Ahmedabad for the final on Sunday (May 29).

    ICC sources and media executives have confirmed to Cricbuzz about the meeting, expected to discuss the ICC rights tender, the process of which is expected to be completed in July.

    The ICC will be selling the rights for the 2024-31 cycle of world cricket. The tender will be out immediately after the BCCI completes the sale of the IPL rights by mid-June.

    One of the points of discussion will be the Champions Trophy in 2025, allotted to Pakistan about which there was some debate in India after the ICC allotted the championship to Pakistan and India's Sports Minister Anurag Thakur had commented about it too with regard to India's participation.

    The meeting comes close on the heels of a similar meeting of the two ICC honchos held in Mumbai last month with the television executives and digital players in the country. The broadcasters had raised that issue then as well.

    Meanwhile, it has been learnt that the BCCI has engaged the services of Mjunction Services Limited to conduct the IPL media rights e-auction from June 12. Mjunction, a JV of Sail and Tata Steels, will be providing the bidding platform for the auction.

    The service provider will also be conducting a workshop, mock auction and a few training sessions for the parties who will be eligible to bid for the IPL rights. As is well known, the e-auction for the Package A and Package B (India sub-continent television and digital rights) will be held first on June 12 followed by bidding for the Package C and D, which could spill over to the next day.

    https://m.cricbuzz.com/cricket-news/...uss-icc-rights

  2. #2
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    Not sure what there is to discuss. The ICC can set forth rules of what they are looking for in the broadcasting rights. The broadcasters bid on it. Done.

    Also, why only Indian broadcasters? Where are the others - Sky, Ch9, SuperSport etc. Why are they not invited to this meeting? If the others are not interested, why not?

  3. #3
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    Quote Originally Posted by U$ofA View Post
    Not sure what there is to discuss. The ICC can set forth rules of what they are looking for in the broadcasting rights. The broadcasters bid on it. Done.

    Also, why only Indian broadcasters? Where are the others - Sky, Ch9, SuperSport etc. Why are they not invited to this meeting? If the others are not interested, why not?
    Because it is expected that the broadcasters are going to shell billions for IPL rights and then for India international rights. So the upswing for the ICC rights may be limited. Also India's participation in 2025 Champions Trophy is not confirmed. There are chances that the government will not allow the team to go to Pakistan. In that case broadcasters May not be willing to pay much for that event.

    When was the last time Sky or CH9 or Supersports bid for the global icc rights? Historically They have not been willing to spend billions on these rights, they are more interested in territorial rights. Its simple, some 80 to 90 per cent of the revenue for the broadcasters come from India, hence Indian broadcasters will have the advantage.

  4. #4
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    Quote Originally Posted by cricketjoshila View Post
    Because it is expected that the broadcasters are going to shell billions for IPL rights and then for India international rights. So the upswing for the ICC rights may be limited. Also India's participation in 2025 Champions Trophy is not confirmed. There are chances that the government will not allow the team to go to Pakistan. In that case broadcasters May not be willing to pay much for that event.

    When was the last time Sky or CH9 or Supersports bid for the global icc rights? Historically They have not been willing to spend billions on these rights, they are more interested in territorial rights. Its simple, some 80 to 90 per cent of the revenue for the broadcasters come from India, hence Indian broadcasters will have the advantage.
    I guess when the ICC cut a deal with IPL/BCCI for IPL window in return for India ICC events participation, it did not include Champions Trophy. So now they are scrambling.

    The number used to be 70%-75% of all revenues from India. I guess it has now moved to 80%-90%.

  5. #5
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    Quote Originally Posted by U$ofA View Post
    I guess when the ICC cut a deal with IPL/BCCI for IPL window in return for India ICC events participation, it did not include Champions Trophy. So now they are scrambling.

    The number used to be 70%-75% of all revenues from India. I guess it has now moved to 80%-90%.
    ICC or Bcci cannot confirm Indian participation in any tournament in pakistan. That is in the hands of the Indian Government.

    It was always around 80 per cent.

    https://www.google.com/amp/s/www.hin...Ez7ZP_amp.html

    Ramiz confirmed it as 90 per cent.

    https://www.google.com/amp/s/www.the...92223.ece/amp/

  6. #6
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    India or BCCI getting too much power is not good for cricket.

  7. #7
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    Quote Originally Posted by Bhaag Viru Bhaag View Post
    India or BCCI getting too much power is not good for cricket.
    Lopsided power is never good. But to change this, the other boards need to up their game. And up it in a big way. But I do not see much effort from any of the boards.

    The PCB, CSA, NZC should be the ones with the biggest move and leading this. These boards getthig on par with the Big3 will be great for the game. I seriously doubt WI, SLC and BD have the ability to do anything.

  8. #8
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    Quote Originally Posted by U$ofA View Post
    Lopsided power is never good. But to change this, the other boards need to up their game. And up it in a big way. But I do not see much effort from any of the boards.

    The PCB, CSA, NZC should be the ones with the biggest move and leading this. These boards getthig on par with the Big3 will be great for the game. I seriously doubt WI, SLC and BD have the ability to do anything.
    Pakistan and NZ dont have the economy to do it. Too small.



    SA can do better. BD may be in future.
    Last edited by cricketjoshila; 25th May 2022 at 21:56.

  9. #9
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    Quote Originally Posted by U$ofA View Post
    Lopsided power is never good. But to change this, the other boards need to up their game. And up it in a big way. But I do not see much effort from any of the boards.

    The PCB, CSA, NZC should be the ones with the biggest move and leading this. These boards getthig on par with the Big3 will be great for the game. I seriously doubt WI, SLC and BD have the ability to do anything.
    No existing cricket market can top India. It's simply because of the population and the fact that cricket will always be number 1 sport.

    10 years back you'd say cricket was not challenged by other sports. But in last 10-15 years, we've risen again in Hockey as one of world's top teams, we do well in Badminton, Wrestling etc. Nothing comes close to cricket though.

    Even Kabaddi, a grass root sport with following amongst the remotest Indians, it is way better than any other sport gets coverage in India but pales in comparison to cricket.

    As long as China, USA, Brazil don't enter cricket. And make cricket their no.1 sport, no one is going to challenge India's hegemony.

  10. #10
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    My understanding is that the ICC is informing the BCCI that the rights for the 2024-31 period cover all ICC competitions.

    It makes no difference if India boycotts the 2025 Champions Trophy: the package involves all ICC tournaments in that period.

    The only unfinalised area is World Test Championship rights: every country apart from Australia, England and India wants the rights to be held by the ICC from 2028 and the revenue pooled, with the home board receiving 50% of that country’s TV rights and the rest being pooled by the ICC, with the other 7 countries getting an equal amount and the ICC keeping a certain percentage.

    That would mean that if Test rights were sold as follows, revenue would be in one example:

    India sales 100 units, revenue 50 + 12 = 62
    England sales 30 units, revenue 15 + 12 = 27
    Australia sales 20 units, revenue 10 + 12 = 22
    Pakistan sales 15 units, revenue 7.5 + 12 = 19.5
    New Zealand sales 15 units, revenue 19.5
    South Africa sales 10 units, revenue 5 + 12 = 17
    West Indies sales 5 units, revenue 2.5 + 12 = 14.5
    Sri Lanka sales 5 units, revenue 14.5.

    It’s a fairer and more equitable system, but it’s not the one I would choose.

    I would prefer all international rights for every format to be sold by the ICC. But also for all international players to be employed by the ICC using 40% of that revenue, with players from all countries paid according to their performance level, not their nationality.

    The ICC would keep 10% of the revenue for its own administration and the other 50%, like with FIFA in football, would be strictly retained as price money. India could earn more than any other country by winning more than any other country.

  11. #11
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    Quote Originally Posted by Junaids View Post
    My understanding is that the ICC is informing the BCCI that the rights for the 2024-31 period cover all ICC competitions.

    It makes no difference if India boycotts the 2025 Champions Trophy: the package involves all ICC tournaments in that period.

    The only unfinalised area is World Test Championship rights: every country apart from Australia, England and India wants the rights to be held by the ICC from 2028 and the revenue pooled, with the home board receiving 50% of that country’s TV rights and the rest being pooled by the ICC, with the other 7 countries getting an equal amount and the ICC keeping a certain percentage.

    That would mean that if Test rights were sold as follows, revenue would be in one example:

    India sales 100 units, revenue 50 + 12 = 62
    England sales 30 units, revenue 15 + 12 = 27
    Australia sales 20 units, revenue 10 + 12 = 22
    Pakistan sales 15 units, revenue 7.5 + 12 = 19.5
    New Zealand sales 15 units, revenue 19.5
    South Africa sales 10 units, revenue 5 + 12 = 17
    West Indies sales 5 units, revenue 2.5 + 12 = 14.5
    Sri Lanka sales 5 units, revenue 14.5.

    It’s a fairer and more equitable system, but it’s not the one I would choose.

    I would prefer all international rights for every format to be sold by the ICC. But also for all international players to be employed by the ICC using 40% of that revenue, with players from all countries paid according to their performance level, not their nationality.

    The ICC would keep 10% of the revenue for its own administration and the other 50%, like with FIFA in football, would be strictly retained as price money. India could earn more than any other country by winning more than any other country.
    I don't think the BCCI will care on what competitions the new deal will include. That is between ICC and the broadcaster. BCCI has no say, neither will they care.

    If there is a possibility of BCCI boycotting CT, then the broadcaster will assess that risk and bid accordingly. Which is not going to work out well for ICC or the boards. It will affect all boards as the distribution of $$$ from the deal will get adjusted.

    Your proposal of broadcasting deals is interesting but not something that will fly in the real world and in current cricket setup. What do you think will really happen?

    As far as Test Championship rights go, broadcaster are not exactly climbing over each other to bid for it. The ICC which "runs" the WTC, do not want to anything to do with it. Which is why they only get involved in the final. That too only because it has their name on it and they have to be there at least one match.

  12. #12
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    The International Cricket Council will release its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events starting in 2024 on Monday, 20 June. The ITT is for the Indian market only, with up to six packages available across TV only, digital only or a combination of both.

    For the first time ever, men’s and women’s rights will be sold separately, and prospective partners can bid for 16 Men’s events (over 8 years) and six Women’s events (over 4 years), totalling 362* and 103* matches respectively. Interested parties will be required to submit a bid for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.

    ICC Chief Executive Geoff Allardice said: “International cricket consistently attracts huge audiences and that is driving significant interest from broadcasters for ICC events. We have more than one billion fans that passionately follow the game globally, and they will be looking forward to seeing the best players in the world competing for cricket’s most prestigious trophies.

    “There has been significant growth in interest in women’s cricket over the last five years and we have made a long-term strategic commitment to accelerate that growth and unbundling the rights for our women’s events will play a huge role in that. We are looking for a broadcast partner who is excited by the role they will play in growing the women’s game and ensuring more fans than ever before can enjoy it.”

    The ITT will be released on 20 June, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents. A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that.

    *These numbers account for ICC senior event matches only. Men’s and Women’s Under 19 CWC/T20WC matches will form a part of the tender but are in addition to these figures.


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  13. #13
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    The boycott threat, it appears, is more serious than the International Cricket Council (ICC) could be perceiving it to be and the four broadcasters of Indian television industry, who have separately written to the ICC over certain clauses of the media rights tender have, rather unwittingly, been united by a common cause. To begin with Star, Sony, Viacom and Zee are set to boycott the mock auction. As first reported by Cricbuzz, the ICC wants to hold the mock e-auction on August 16 and 17.

    "The whole process is too opaque. That is the unanimous inference of all the four broadcasters. It is designed to give them (ICC) too much flexibility," said a representative of one of the four parties.

    The broadcasters have asked for a few changes in the rules, particularly over the bid submission schedule. The ICC seems insistent with the original time frame of August 22 when the bids are to be submitted and to be opened on August 26. "How can I leave my big figure with another party for four days? It is simply outrageous," said the official, highlighting the broadcasters' primary concern.

    It is not often that the four major media houses in India, business rivals otherwise, come together for a common cause and the ICC may take dubious credit for that. But it now appears that none of the four broadcasters will participate in the mock auction unless there is a major relaxation of rules. The mock auction was initially scheduled from August 12 to 16 and later postponed to August 16 and 17 in view of the holidays in India.

    The other major concern is the closed process. There is a perception that the online bidding would have been the right approach but the ICC has maintained that given the complex nature of its tender, e-auction, which was successfully employed by the Board of Control for Cricket in India (BCCI) for the IPL rights, is not feasible.

    The ICC also says the bid figures of competing parties will not be revealed when the envelopes are opened on August 26 and it has also not gone down well with the broadcasters. The regulator's view is that if the bidding were to go to a second round, disclosure is futile as it automatically means all the bids are close.

    The ICC has been silent on the boycott talk but Cricbuzz understands that there may be a feeling in Dubai that the threat may only be posturing. Besides, the overwhelming impression in the ICC is that there is no alignment of a single issue on the broadcasters' demands and making changes at this stage would compromise the sanctity of the process as it may favour one and go against another. So it has confirmed the process exactly as it was announced in the ITT. But the final word on the whole thing is yet to be said.


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  14. #14
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    MUMBAI: Indra Nooyi, the former chairperson at PepsiCo, who is currently serving as an independent director at the International Cricket Council (ICC), also happens to be on the board of Amazon and the company's audit committee as the retail-to-content conglomerate prepares to submit a bid for media rights of cricket's global events.

    In February 2018, Nooyi was appointed to the ICC board as the organization's first independent female director. In February 2019, she became the newest member to Amazon's 11-member board of directors. Consequently, she was also named to the audit committee of Amazon's board.

    The International Cricket Council (ICC), by way of a tender document, has asked interested broadcasters to come forward and submit bids.

    TOI has asked the ICC the following questions:

    1) Under ICC rules, does Ms Nooyi's presence qualify as conflict of any sort?
    2) Did the ICC, at any point, discuss this before bringing out the tender?
    3) Apropos of rules, does the ICC see the presence of Ms Nooyi on both sides as a fair representation in the present circumstances?
    4) Ms Nooyi is a member of the ICC's Finance & Commercial Affairs Committee too.
    5) Ms Nooyi, as a board member of the ICC, was privy to the structuring of the new Future Tours Program (FTP) and the upcoming events cycle.

    An ICC spokesperson told TOI: "Indra Nooyi's appointment to the Amazon Board was declared to the ICC when she took up the role. As a result, she has recused herself from any ICC Board discussion on the ITT process since then. She has not been involved in any capacity and will not be part of the final ICC Board decision on the ITT."

    While this happens, industry executives are waiting to know what the ICC has to say about Nooyi being in a position of power at cricket's governing body and the terms of the tender are known to the members of the board, alongside discussions on the commercial framework involved.

    "Imagine if this was the BCCI. Justice Lodha's recommendations would've been trending on Twitter. For anything half this important, BCCI has been dragged to court," say those tracking developments.

    Amazon happens to be a prospective bidder for ICC media rights and that's where the bugle of conflict is getting sounded at the moment. This becomes all the more important because under the chairmanship of Nagpur-based lawyer Shashank Manohar, the ICC brought Nooyi to the board to drive transparency and governance.

    "The ICC must clarify this. There are huge stakes involved and the ICC should take note of this and allow her to recuse herself. Manohar himself used to publicly announce how he kept "recusing" himself from important meetings in the BCCI to show that he was avoiding all conflict," they add.

    Nooyi is also a member of the ICC's Finance & Commercial Affairs Committee and a board member of the governing body when the new Future Tours Program (FTP) of the ICC and the next events cycle were structured.

    The ICC hasn't mentioned any of this in detail to the broadcasters in its recent discussions.

    Here's what Clause 2.2.4.1 of the ICC constitutional framework says:

    "When a director, committee member or staff member has or may have an actual, apparent or potential conflict of interest in respect of his (there's no 'her') duties to the ICC, he must disclose the conflict to the Ethics Officer without delay (and, where possible, make such disclosure prior to his election or appointment to the position of Director, Committee Member or Staff Member), or, if such conflict arises during a meeting, he must disclose the conflict to the chair of the relevant meeting...

    "... Thereafter, and subject to all times, the individual must a) excuse himself (herself) from any discussions relating to the conflict; b) abstain from voting (and / or from seeking to influence the vote) or any matter relating to the conflict; c) refrain from taking any other part in the handling of the conflict or of the matter to which the conflict relates."

    Those tracking developments further say that even if the matter has been internally discussed at the ICC and apropos of whether Nooyi has recused herself from these meetings, the ‘optics' involved just don't present the right picture in the present circumstances.

    "It just doesn't read or sound right when an individual who's on the board of a company that's bidding for rights is also on the board of the company that's selling the rights. She may have stayed away, but we're saying that only because we know of her profile and stature as a top industry executive. The question is, what does the ICC have to say about it," say those in the know.

    https://timesofindia.indiatimes.com/...w/93574743.cms


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  15. #15
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    Nooyi must resign from the ICC.

  16. #16
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    The International Cricket Council (ICC) has indicated that it could accept the Indian broadcasters' demand to reveal the figures of the participants in the media rights bidding. The indication comes just a couple of hours after the world body mailed a 10-page supplementary clarifications on the ITT (Invitation To Tender) on Saturday (August 20).

    A team of the ICC, not an external agency, overseeing the process will open the bids in the presence of the participants on August 28 in Dubai. The numbers, then, could be shared with the parties. "The ICC is considering disclosing the bid numbers of the participants," said a source in conversant with the process.

    It is the obvious next step of the ICC decision to accept a few other demands - including revealing the value gap between bids that could 'trigger' second round bidding (e-auction).

    "IBC (the commercial arm of the ICC) reserves the right to trigger EAR2P (e-auction) if either the 'Asking Price' for the 4 or 8-year term (as previously determined) has not been met, and/or there are one or more bidders within 10% of the highest bid/combination bid," the ICC said. In plain terms, if the figures of the top two or more bids are within the range 10 per cent of one another, the ICC will call for the e-auction.

    The ICC has revealed the floor multiple that will determine the eight-year value. "The multiplier that will be used to determine whether IBC will consider bids on a 4-year or 8-year basis will be 2.8. If the 8 year bid/combination bids meet or exceeds 2.8 times the highest 4 year bid/combination bid, IBC will be considering the 8 year bids," the ICC wrote in its correspondence.

    The ICC has been reluctant to reveal the multiplier formula till now leading to speculation that it would use an algorithm. The clarification establishes a simplified process which goes this way: if the eight-year bid is more than 2.8 times of the highest four-year bid, then the ICC will accept the eight-year bid.

    Instead of a base price, the ICC has spoken of an asking price. It is $1.429 billion for four years and understandably 2.8 times of it will be the eight-year price, which is $ 4000 million ($ 4 billion). The mail says, "The 'Asking Price' for 4 years is set at $1429m and for 8 years is set at $4001m. These 'Asking Prices' are for Package 1 or a combination of Package 2 and 3."

    These clarifications should satisfy the warring Indian broadcasters, who should be submitting the technical bid on August 22 and the financial bid four days later.

    Source Cricbuzz


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  17. #17
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    Technical bids to be submitted today, financial bids on 26th

    The smile on the faces of International Cricket Officials is back. The threat of boycott of ICC Media Rights Tender by the Indian broadcasters is off. InsideSport spoke to some of the broadcasters and got confirmation that they will be participating in the tender. Disney Star, Sony Pictures Networks India (SPN), Viacom18, and Zee Entertainment Enterprises (ZEE) – are readying their technical and financial bids. The technical bids will be submitted on August 22. Eligible parties will then be asked to submit the financial bids on August 26.

    https://www.insidesport.in/icc-media...-live-updates/

  18. #18
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    Furious television broadcasters are threatening to walk out of the bidding for the International Cricket Council’s (ICC) media rights after the governing body-appointed auditor, PricewaterhouseCoopers (PwC), pulled out of the process midway.

    PwC’s decision to bow out, and the broadcasters’ threat to pull out, are the latest episodes in a saga that is beginning to resemble a shambles for the ICC, in sharp contrast to the smooth rollout of media rights for the Indian Premier League (IPL) by The Board of Control for Cricket in India (BCCI) in June.

    All four broadcasters – Viacom18, Disney Star, Zee Entertainment Enterprises Limited (ZEEL) and Sony Pictures Networks India (SPNI) – have independently written to ICC saying they will boycott the bidding if the process is not transparent, people aware of the development told News18. They have also assailed the ICC for being mealy-mouthed about explaining the departure of PwC in the middle of the process.

    In his missive, Anil Jayaraj, the CEO of Viacom18 Sports, has told ICC that it must abandon the plan for a closed auction in the initial stage and instead opt for a transparent e-auction as the sole process for the bid.

    “PWC opting out of the bid process at this late stage, only re-affirms the material concerns that we have had all along on the auction process and have raised it with the ICC on several occasions in the last few days. These developments are casting a cloud over the entire bid process which should be avoided,” says Jayaraj’s letter to the ICC.

    At the time of publishing this report, News18 was reaching out to the other three broadcasters for a comment.

    ICC, in an official comment as reported by Cricbuzz, said “PWC was contracted to support the ICC’s media rights sales process in two phases. Firstly, providing background checks as part of the due diligence on all bids is ongoing. The second element was to act as an independent third party to hold the financial bids securely between submission and opening. Recent clarifications to bidders confirmed that bids can be submitted and opened simultaneously meaning PWC’s services were no longer required to securely hold financial bids. PWC continue to support the process in other respects.”

    The four broadcasters, who recently fought hard during the IPL media rights, have already picked up the tender documents and were the ones who put pressure on the ICC to reduce “opaqueness” in the process. There were a few factors, including the absence of reserve price, and opaqueness regarding the conduct of Round 2 (e-auction), which made the broadcasters fume.

    ICC Decides to Issue Some Clarity on Sales of Media Rights After Pressure From Broadcasters

    Even though the ICC sent out a clarification, the planned mock auction where the broadcasters were supposed to understand the technicalities did not take place after the bidders refused to be a part of it.

    All technical bids had to be submitted to the ICC on August 22, while August 26 is when the financial bids will be handed over to the governing body. According to sources, the bids were to be submitted at the PWC’s UK office, but now the process will take place in Dubai at the ICC headquarters.

    The ICC has set a benchmark price for all the event matches, which will be hosted in India, at US $1.44 billion for a four-year cycle. The governing body has said it will apply the unique ‘2.8 multiplier formula’ to the eight-year cycle, which will eventually come to around US $4 billion.

    https://www.news18.com/cricketnext/n...e-5815471.html


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  19. #19
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    Surprise, surprise, the ICC is incompetent!

    What a bungling job this has been from the start. This despite there being a successful template from the IPL. They just had to follow that.

  20. #20
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    Financial bids for India media rights to be opened/unveiled today evening in the presence of broadcaster representatives.

  21. #21
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    There is a clear winner(s) apparently. so, there won't be a round two. ICC might announce the winner(s) tomorrow after the board meeting.

  22. #22
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    Quote Originally Posted by Front Foot Pull View Post
    There is a clear winner(s) apparently. so, there won't be a round two. ICC might announce the winner(s) tomorrow after the board meeting.
    This is just for India rights. What about the others? When is that bidding scheduled?

    Are the rest of the fans at the mercy of "Who is broadcasting" threads on this forum?

  23. #23
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    Quote Originally Posted by U$ofA View Post
    This is just for India rights. What about the others? When is that bidding scheduled?

    Are the rest of the fans at the mercy of "Who is broadcasting" threads on this forum?
    The major money is for the Indian rights. After that is done. RoW rights will go for sale.

  24. #24
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    Quote Originally Posted by cricketjoshila View Post
    The major money is for the Indian rights. After that is done. RoW rights will go for sale.
    I guess this will be the true test of how much $$$ percentage India contributes to the whole pot.

  25. #25
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    Quote Originally Posted by U$ofA View Post
    I guess this will be the true test of how much $$$ percentage India contributes to the whole pot.
    not entirely. visit icc's website and scroll down to see their entire range of sponsors/partners and we'll find most of them are indian or indian division of other MNCs.

  26. #26
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    Quote Originally Posted by Front Foot Pull View Post
    not entirely. visit icc's website and scroll down to see their entire range of sponsors/partners and we'll find most of them are indian or indian division of other MNCs.
    I am going to take a wild guess and say all the "other" is from one country.

  27. #27
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    Quote Originally Posted by U$ofA View Post
    I am going to take a wild guess and say all the "other" is from one country.
    other: nissan, oppo, booking.com, emirates....
    all said, total broadcast rights will be major contributor to the pot though not entirely.

  28. #28
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    journos reporting that Disney india (star) has won both TV and Digital media rights for india region.

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    ICC has not revealed the value, but journos reporting it to be close to USD 3 billion:


    Disney has paid close to US$ 3B (that's around Rs 24,000 crore) to bag digital & TV rights for four years in the India subcontinent.

    Could be around a couple of 100 million more or less, but value is not too far away from what I've shared.
    Last edited by MenInG; 27th August 2022 at 21:33.

  30. #30
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    Quote Originally Posted by Front Foot Pull View Post
    ICC has not revealed the value, but journos reporting it to be close to USD 3 billion:


    Disney has paid close to US$ 3B (that's around Rs 24,000 crore) to bag digital & TV rights for four years in the India subcontinent.

    Could be around a couple of 100 million more or less, but value is not too far away from what I've shared.
    Not sure if this is a good deal. According to media reports the appropriate value of these rights was close to $4 billion

  31. #31
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    Quote Originally Posted by Savak View Post
    Not sure if this is a good deal. According to media reports the appropriate value of these rights was close to $4 billion
    i saw news articles speculating USD 4B for 8 years, this deal is for 4 years only.

  32. #32
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    The International Cricket Council today confirmed Disney Star will be the home of all ICC cricket in India for the next four years having won the TV and digital rights to both men’s and women’s global events through to the end of 2027.

    Disney Star won following a single round sealed bid process which has yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth and reach of cricket.

    The decision followed a robust tender, bidding and evaluation process, which started in June 2022.

    ICC Chair Greg Barclay said: “We are delighted to continue to partner with Disney Star as the home of ICC cricket for the next four years which has delivered an outstanding result for our Members and will support our ambitious growth plans. They will play a crucial role in the future of our sport and connecting and engaging with more fans than ever before.

    K Madhavan, Country Manager & President, Disney Star said: “We are delighted at being able to continue our association with the International Cricket Council (ICC) and look forward to strengthening our partnership by growing the sport of cricket in the years ahead.

    “With the acquisition of the ICC Digital and TV broadcast rights, Disney Star has further strengthened its status as the premier destination for marquee cricket events in the country.”

    Barclay added: “Having a broadcast and digital partner for women’s events in India is a significant step forward in our ambition to accelerate the growth of the women’s game. Disney Star presented impressive plans for the promotion of women’s cricket and they clearly share our vision so I’m incredibly excited by the size of the opportunity ahead.

    “This was an incredibly competitive process, which isn’t surprising given the huge audiences that cricket consistently attracts with more than a billion fans that passionately follow the game globally. I’d like to thank all of the bidders for their interest in and support of cricket.”

    https://www.icc-cricket.com/news/2762748



    Last edited by MenInG; 27th August 2022 at 23:00.


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  33. #33
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    Some media houses saying this was for the Indian subcontinent but ICC media release confirms this bid is only for India.

    Now lets see how much the rest of the world fetches.

    My guess, if today's bid was X, then the rest of the bids will equal 25 per cent of X maximum.

  34. #34
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    Thank god , Hulu is the telecasting partner of Disney in states, easy viewing due to that for me.

    Willow will be screwed now except IPL..

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    Looks to be pure one sided affair as Star now has IPL as well as ICC events in its kitty. Sony should have been more aggressive

  36. #36
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    Quote Originally Posted by Marathonrunner View Post
    Looks to be pure one sided affair as Star now has IPL as well as ICC events in its kitty. Sony should have been more aggressive
    Hmm IPL future rights are with viacom 18 and Times. Star had to get this one.

  37. #37
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    Good for world cricket

    Poorer boards need more money to invest in their infrastructure and players

  38. #38
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    Quote Originally Posted by Front Foot Pull View Post
    ICC has not revealed the value, but journos reporting it to be close to USD 3 billion:


    Disney has paid close to US$ 3B (that's around Rs 24,000 crore) to bag digital & TV rights for four years in the India subcontinent.

    Could be around a couple of 100 million more or less, but value is not too far away from what I've shared.
    How much of this $3 billion from India going to end up under the incompetency, corruption and mis-management of CWI, SLC, Zim, PCB, CSA, BD?

    Not to mention $ coming from ROW broadcast deals.

  39. #39
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    Quote Originally Posted by JaDed View Post
    Hmm IPL future rights are with viacom 18 and Times. Star had to get this one.
    Not exactly.
    star has IPL india sub continent TV rights till 2027
    viacom 18 has india sub continent digital rights
    Overseas rights were shared between viacom18 and times each winning different territories like aus, uk and MENA, US....
    So 'disney star india' currently has
    IPL till 2027 - tv only
    ICC till 2027 - tv and digital
    BCCI till 2024 - tv and digital
    CA till 2031 - tv and digital
    CSA till 2024 -tv and digital

    They have all big and popular rights except ECB.
    This is sheer dominance if not 'almost monopoly'.

  40. #40
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    Quote Originally Posted by Front Foot Pull View Post
    Not exactly.
    star has IPL india sub continent TV rights till 2027
    viacom 18 has india sub continent digital rights
    Overseas rights were shared between viacom18 and times each winning different territories like aus, uk and MENA, US....
    So 'disney star india' currently has
    IPL till 2027 - tv only
    ICC till 2027 - tv and digital
    BCCI till 2024 - tv and digital
    CA till 2031 - tv and digital
    CSA till 2024 -tv and digital

    They have all big and popular rights except ECB.
    This is sheer dominance if not 'almost monopoly'.
    They will likely bid high for the bcci rights as well. If they win both tv ane digital for that, it will not be very economical for Viacom to just keep running the IPL digital rights.

  41. #41
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    Quote Originally Posted by U$ofA View Post
    How much of this $3 billion from India going to end up under the incompetency, corruption and mis-management of CWI, SLC, Zim, PCB, CSA, BD?

    Not to mention $ coming from ROW broadcast deals.
    Lets wait till RoW value is out. If its less than 750mn which it may be. BCCI will start asking these questions.

  42. #42
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    Disney has sublicensed its TV rights of ICC to Zee. Disney will continue to hold the digital rights.

  43. #43
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    Quote Originally Posted by cricketjoshila View Post
    Disney has sublicensed its TV rights of ICC to Zee. Disney will continue to hold the digital rights.
    Lol wow they are really banking on advertise able demographic of India going digital route.

  44. #44
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    Quote Originally Posted by JaDed View Post
    Lol wow they are really banking on advertise able demographic of India going digital route.
    This is basically Disney plus ZEE(soon to be merged with Sony) keeping Viacom and Amazon out.

  45. #45
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    Disney Star on Tuesday signed a licensing agreement with Zee, allowing the latter to broadcast all ICC men's and U-19 events for the 2024-2027 cycle. The digital rights for ICC events remain with Disney Star. The current ICC rights holders had made the winning bid of around USD 3 billion to secure the rights for Indian market last week. The deal will enable Zee to broadcast ICC men's events, including the 2024 and 2026 ICC Men's T20 World Cup, 2025 Champions Trophy and the ODI World Cup in 2027. The two media companies will also get to share the financial burden under this agreement.

    "This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business India. "As a one-stop television destination for ICC men's cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers," said Zee MD and CEO Punit Goenka in a statement.

    Disney Star president K Madhavan added: “By securing the IPL television broadcast rights for 2023-27 and now opting to retain only the digital rights for ICC tournaments for 2024-27, we have in place a balanced and robust cricket offering for our audiences across linear and digital.

    "Over the years, Disney Star has strengthened the appeal of international cricket in India, enabling it to reach diverse age groups and cultural demographics across all parts of the country. As India's leading media house, we will continue to do so with our strong portfolio of cricket properties across television and digital." Disney Star had emerged winners at the bidding table last week after staving off a strong challenge from Viacom 18, Sony Sports and Zee.

    The company won following a single round sealed bid process which yielded a significant uplift to the rights fee from the previous cycle continuing the impressive growth and reach of cricket, the ICC had said.

    The decision followed a robust tender, bidding and evaluation process, which started in June.

    NDTV


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  46. #46
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    Its so damn confusing, Digital rights tv rights, man BCCI and its business models almost baniya style, I just figured Disney doesn’t have digital rights of IPL but the digital rights of ICC events, shakes my head.

  47. #47
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    Quote Originally Posted by JaDed View Post
    Its so damn confusing, Digital rights tv rights, man BCCI and its business models almost baniya style, I just figured Disney doesn’t have digital rights of IPL but the digital rights of ICC events, shakes my head.
    Viacom has digital rights of IPL. But thats all they have. Unless they break the bank for bcci rights.

    Disney OTOH can get a monopoly if it gets the BCCI rights. Then it will make the digital rights of ipl unviable for Viacom.

  48. #48
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    Quote Originally Posted by cricketjoshila View Post
    Viacom has digital rights of IPL. But thats all they have. Unless they break the bank for bcci rights.

    Disney OTOH can get a monopoly if it gets the BCCI rights. Then it will make the digital rights of ipl unviable for Viacom.
    What is BCCI rights now?

    Also i just want to know for my selfish needs because I have hulu in States which is the Disney digital partner of hotstar hence Disney “digital rights” so I’m happy for ICC rights.

    But Willow is the time group aka Viacom etc which i don’t want to subscribe just for IPL.

  49. #49
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    Quote Originally Posted by JaDed View Post
    What is BCCI rights now?

    Also i just want to know for my selfish needs because I have hulu in States which is the Disney digital partner of hotstar hence Disney “digital rights” so I’m happy for ICC rights.

    But Willow is the time group aka Viacom etc which i don’t want to subscribe just for IPL.
    Bcci bilateral series rights. Thats all international matches played in India. Its up for sale in few months time.

    PACKAGE D (Rest of the world - TV & Digital):
    - Sold to: Times Internet (Middle East & North Africa and US) and Viacom 18 (UK, Australia-NZ and South Africa)

    Dont be happy. The rest of the world rights for ICC haven't been sold. This is just for the india rights. Rest of the world plus us uk rights will be sold in sometime.
    Last edited by cricketjoshila; 31st August 2022 at 02:16.

  50. #50
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    Quote Originally Posted by cricketjoshila View Post
    Bcci bilateral series rights. Thats all international matches played in India. Its up for sale in few months time.

    PACKAGE D (Rest of the world - TV & Digital):
    - Sold to: Times Internet (Middle East & North Africa and US) and Viacom 18 (UK, Australia-NZ and South Africa)

    Dont be happy. The rest of the world rights for ICC haven't been sold. This is just for the india rights. Rest of the world plus us uk rights will be sold in sometime.
    lol ridiculous why would i be happy if its with times, i don’t subscribe to them, i wanted Disney to get “digital “ rights of everything.

  51. #51
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    Quote Originally Posted by JaDed View Post
    lol ridiculous why would i be happy if its with times, i don’t subscribe to them, i wanted Disney to get “digital “ rights of everything.
    Disney doesn't have digital rights of IPL in USA. Times has it.

    BCCI digital rights after 2023 yet to be sold.

    ICC digital rights after 2023, except India, yet to be sold.

  52. #52
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    Cash rich India’s stranglehold of the International Cricket Council’s financial pot should cease and replaced by a more equitable model involving parity among Full Members, says former ICC president and ex-Pakistan cricket boss Ehsan Mani.

    In the aftermath of the IPL’s jaw-dropping $6 billion media deal, there was much anticipation over how much the ICC’s broadcast rights would fetch for the Indian market during the 2024-27 cycle of events. It did not disappoint with Disney Star winning the media rights with a mega $3 billion composite (TV + digital) bid for four years, which in a major surprise they then sub-licensed the television component to ZEE Entertainment Enterprises Ltd.

    It all means there will be more money to throw around as the ICC’s pie grows larger, but no one quite knows how it will be divided - a source of much contention and division in the past.

    In the ICC’s current cycle surplus from 2015-2023, according to documents seen, the Board of Control for Cricket in India (BCCI) receive $371 million well ahead of England ($127 million) while seven Full Members headed by power Australia are allocated $117 million.

    “India should get what the other Full Members receive,” Mani, who was ICC presidnt from 2003-06 and stepped down from the Pakistan Cricket Board last year, told me. “There shouldn't be two classes of Full Membership. Either you're a Full Member or not.”

    After its jaw-dropping IPL broadcast rights deal, the BCCI keeps on getting richer and more powerful although they’ve argued in the past that it deserves the lion share of funding due to being the undisputed money-spinner of cricket.

    “There are two ways to go about it. India should take the same amount as other Full Members or their amount should be frozen for the next eight years to let the other countries catch up in that time frame,” said Mani, who was an architect of the ICC’s media rights deal when he was chair of the finance committee.

    Due to the ICC unbundling the rights and selling them into separate territories, a decision described as “innovative” by Mani, there will be more deals ahead with the U.S, U.K. and Australian markets likely to be finalized by the end of the year. They will add to the ICC’s swelling coffers and that’s not yet accounting for the hectic 2027-31 period, where even more ICC events are scheduled.

    While there will naturally be a bump across the board even if the current distribution model ensues, it looms as a golden opportunity to seriously pump money into cash-stricken and developing countries - some of whom are being incentivized to start T20 franchise leagues through the aid of deep pockets from IPL backers.

    Under the current funding model, Zimbabwe, who are not in the nine-team World Test Championship, receive $86 million and newest Full Members Afghanistan and Ireland are granted $37 million each. Associates, who have 96 members but don’t have Test status and are reserved just three seats on the all-powerful ICC board, receive a relatively paltry $180 million.

    The so-called ‘Big Three’ of India, Australia and England have coveted billion-dollar broadcast deals that would withstand any reduction in their ICC funding.

    By comparison Zimbabwe has a minuscule broadcast deal of around $1 million a year, while Ireland has a relatively lean Test slate in the next cycle of the Future Tours Programme as it awaits negotiation of the forthcoming ICC distribution model. Hosting Test cricket costs Cricket Ireland around 500,000 Euros and it’s a format they’ve had to reluctantly consign into the backdrop behind the shorter formats due to a lack of funding.

    interests of the game,” Mani said. “That conversation needs to be had otherwise teams like West Indies, Sri Lanka, Bangladesh, Ireland, Zimbabwe have no future and can't afford to play Test cricket.

    "Associates should have a much higher share than they have now. It's difficult for them to progress unless they have resources. The ICC has to put money in the development of the game.

    “There needs to be strategic and intellectual thinking in what is important for the ICC and the game of cricket.”

    Serious negotiations over the next revenue model is expected after the chair election in November. Potential candidates are unknown although current chair Greg Barclay has signalled his intention to stay for another term, while BCCI chief Jay Shah is a possible contender.

    While it remains murky over who might take the reins, there is optimism that the current ICC board has the right intentions. “There is a lot more emphasis and focus on development and being more equitable than was the case before,” said a source close to the board.

    “But there will be more clarity once the chair is determined.”

    https://www.forbes.com/sites/tristan...h=65b6c4d13506


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  53. #53
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    Quote Originally Posted by JaDed View Post
    Its so damn confusing, Digital rights tv rights, man BCCI and its business models almost baniya style, I just figured Disney doesn’t have digital rights of IPL but the digital rights of ICC events, shakes my head.
    It's not baniya style. This gives a better idea what terrestrial and digital rights are worth individually and in each territory as well.

    There's
    1. Tv and digital rights for ICC events
    2. Tv and digital rights for BCCI (international cricket in India)
    3. TV and digital rights for IPL

    Unbundling is great for BCCI as they can realise the true worth of Indian cricket from broadcasters and from digital-only platforms.

    The latter especially was important as digital-only platforms like Viacom's Voot were, evidently, willing to pay a massive sum for the exclusive digital rights as that it would massively increase their subscriber base.

    Other boards do it too, albeit to a lesser extent.


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  54. #54
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    Quote Originally Posted by cricketjoshila View Post
    Viacom has digital rights of IPL. But thats all they have. Unless they break the bank for bcci rights.

    Disney OTOH can get a monopoly if it gets the BCCI rights. Then it will make the digital rights of ipl unviable for Viacom.
    Jio has 350 million subscribers, with 5g roll out to start next yer. If they even charge 100 rs/2 month IPL. Thats 3500 crore per year from subscription alone, let alone ad revenues.

  55. #55
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    Quote Originally Posted by JaDed View Post
    lol ridiculous why would i be happy if its with times, i don’t subscribe to them, i wanted Disney to get “digital “ rights of everything.
    Disney getting IPL broadcasting rights was a shocker because Disney's ambition is clear. Future is digital.

    Problem with BCCI bidding process was whoever won broadcast rights had the right to bid above the winning bid for digital rights and snatch that too. Disney didn't want to leave it to that. So they went gung-ho for broadcast and ensured they got one of the rights at least. Disney it seems to have been swayed by Star Sports President on how India still has future for TV for next 5-years.

    But they ensured they made Viacom pay heavily for digital and package C too. Which ended up them paying more for digital than Star did for broadcast.
    Last edited by Cricfan4eva; 1st September 2022 at 17:23.

  56. #56
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    Quote Originally Posted by Cricfan4eva View Post
    No existing cricket market can top India. It's simply because of the population and the fact that cricket will always be number 1 sport.

    10 years back you'd say cricket was not challenged by other sports. But in last 10-15 years, we've risen again in Hockey as one of world's top teams, we do well in Badminton, Wrestling etc. Nothing comes close to cricket though.

    Even Kabaddi, a grass root sport with following amongst the remotest Indians, it is way better than any other sport gets coverage in India but pales in comparison to cricket.

    As long as China, USA, Brazil don't enter cricket. And make cricket their no.1 sport, no one is going to challenge India's hegemony.
    Agreed, India is the most populous among all cricket playing nation. But is population the only reason. By that token, Pakistan is the second most populous cricket playing nation. Bangladesh is the third most populous cricket playing nation. so why PCB and BCB are not the second and third most lucrative cricket market ?

    It clearly takes much more than just population.

  57. #57
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    Quote Originally Posted by cricketjoshila View Post
    Disney doesn't have digital rights of IPL in USA. Times has it.

    BCCI digital rights after 2023 yet to be sold.

    ICC digital rights after 2023, except India, yet to be sold.
    Quote Originally Posted by Nikhil_cric View Post
    It's not baniya style. This gives a better idea what terrestrial and digital rights are worth individually and in each territory as well.

    There's
    1. Tv and digital rights for ICC events
    2. Tv and digital rights for BCCI (international cricket in India)
    3. TV and digital rights for IPL

    Unbundling is great for BCCI as they can realise the true worth of Indian cricket from broadcasters and from digital-only platforms.

    The latter especially was important as digital-only platforms like Viacom's Voot were, evidently, willing to pay a massive sum for the exclusive digital rights as that it would massively increase their subscriber base.

    Other boards do it too, albeit to a lesser extent.
    Thanks for the explanation and while I understand why they are doing it it still is somewhat confusing but yeah guess the broadcasters will make it clear on what is worth more.

    On the ICC digital rights, is that ICC tournaments in India or ICC games featuring India?
    Because it seems this way:

    1. TV and digital rights ICC tournaments in or for India
    2. TV and digital IPL
    3. TV and digital rights bilateral inside India(BCCI rights)

  58. #58
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    Quote Originally Posted by JaDed View Post
    Thanks for the explanation and while I understand why they are doing it it still is somewhat confusing but yeah guess the broadcasters will make it clear on what is worth more.

    On the ICC digital rights, is that ICC tournaments in India or ICC games featuring India?
    Because it seems this way:

    1. TV and digital rights ICC tournaments in or for India
    2. TV and digital IPL
    3. TV and digital rights bilateral inside India(BCCI rights)
    Point 1 - all ICC tournament matches regardless of who is playing or where it is played. That is- World Cup, WT20, Championship Trophy and WTC final.

    2 and 3 are right.


    'There's a lady who's sure all that glitters is gold'

  59. #59
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    Quote Originally Posted by Nikhil_cric View Post
    Point 1 - all ICC tournament matches regardless of who is playing or where it is played. That is- World Cup, WT20, Championship Trophy and WTC final.

    2 and 3 are right.
    Thanks so if Disney has ICC rights for India but Viacom has digital right for ICC overall(except India), we will see only Indian games on disney.

    Talking about just digital rights here?

  60. #60
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    I think star's better than Sony. I like star's production but this Asia Cup has not been good.

    It's gonna be different with sony telecasting world tournaments.

  61. #61
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    Quote Originally Posted by JaDed View Post
    Thanks so if Disney has ICC rights for India but Viacom has digital right for ICC overall(except India), we will see only Indian games on disney.

    Talking about just digital rights here?
    Rights for India means Right to telecast matches in India. All matches of ICC.

    Viacom has no ICC rights.

  62. #62
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    Quote Originally Posted by Cricfan4eva View Post
    Jio has 350 million subscribers, with 5g roll out to start next yer. If they even charge 100 rs/2 month IPL. Thats 3500 crore per year from subscription alone, let alone ad revenues.
    Will all 350mn subscribe for the IPL matches?

    Hotstar has only 58mn subscribers in India.

  63. #63
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    Quote Originally Posted by JaDed View Post
    Thanks so if Disney has ICC rights for India but Viacom has digital right for ICC overall(except India), we will see only Indian games on disney.

    Talking about just digital rights here?
    Rights for India meaning rights to broadcast in India . We will see all ICC games on Disney. Not just India matches.


    'There's a lady who's sure all that glitters is gold'

  64. #64
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    Quote Originally Posted by cricketjoshila View Post
    Will all 350mn subscribe for the IPL matches?

    Hotstar has only 58mn subscribers in India.
    Am just saying a nominal 50 rupees per month alone will get them that sort of revenue. All they need is to devise a recharge plan with ipl clubbed.

    They already have the edge over any OTT in terms of subscriber base. All they need is to start charging a fee.

  65. #65
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    Quote Originally Posted by latecut View Post
    Agreed, India is the most populous among all cricket playing nation. But is population the only reason. By that token, Pakistan is the second most populous cricket playing nation. Bangladesh is the third most populous cricket playing nation. so why PCB and BCB are not the second and third most lucrative cricket market ?

    It clearly takes much more than just population.
    Pakistan and Bangladesh have the market but there are various factors, their team isn't marketed right, neither is PSL run rightly, you need the perfect product too for the market to be able to monetise it well. Also they don't have broadcasters like Star who are willing to invest money.

    Star has been pouring money into cricket since 2013. Whereas broadcasters in Pak and Bangladesh all but look to make a quick buck.

    TBF Star had the backing of Murdoch's before and Disney now, so money was never a problem. They've changed the landscape of cricket rights fee in India. Else Sony/Zee used to be similar to Pak/BD broadcasters.

    Viacom with Jio's backing now will give Star a tough time though.

  66. #66
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    Quote Originally Posted by Cricfan4eva View Post
    Am just saying a nominal 50 rupees per month alone will get them that sort of revenue. All they need is to devise a recharge plan with ipl clubbed.

    They already have the edge over any OTT in terms of subscriber base. All they need is to start charging a fee.
    That subscriber base is for mobile telephone service and not ott services.

    If Jio equals Hotstar and gets 50mn paid users and charges 199 for the entire IPL they will make around thats around 1000 crs. Star made 3500cr from ad revenues in 2022. That was Tv plus OTT. Lets say OTT revenue was 50 per cent and add another 10 per cent increment so Ad revenues will be around 2000cr. So they will make around 3000cr from year 1. Jio will need exponential ad revenue or subscription growth to break even at rs 23758 cr.

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    Bcci home matches rights will be game changer as matches played throughout year compared to IPL & ICC tournament which last only couple of months so that means to keep holding onto subscribers base for longer period Disney must need to win OTT rights of Indian cricket team at least.

    On the other jio with their upcoming 5g network rollout and IPL OTT rights will go hard to add Indian cricket matches in their offering to sell their sports+carrier service plans.

  68. #68
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    Quote Originally Posted by Cricfan4eva View Post
    Pakistan and Bangladesh have the market but there are various factors, their team isn't marketed right, neither is PSL run rightly, you need the perfect product too for the market to be able to monetise it well. Also they don't have broadcasters like Star who are willing to invest money.

    Star has been pouring money into cricket since 2013. Whereas broadcasters in Pak and Bangladesh all but look to make a quick buck.

    TBF Star had the backing of Murdoch's before and Disney now, so money was never a problem. They've changed the landscape of cricket rights fee in India. Else Sony/Zee used to be similar to Pak/BD broadcasters.

    Viacom with Jio's backing now will give Star a tough time though.
    There are numerous problems in Pakistan. The biggest being that (a) Pakistan's media rights aren't even comparable to India's and (b) most people are not willing to pay for pay-for-subscription service for cricket. On top of that the economy is too fragile and weak to support these kind of commercial ideas. Ultimately the only people who will be blocked out will be those who can't afford. Which would include the vast majority of the population.

    Subscriber base is big though as Daraz and Nayatel's numbers have shown for PSL, World Cup matches.
    Last edited by RedwoodOriginal; 3rd September 2022 at 11:57.

  69. #69
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    Quote Originally Posted by Cricfan4eva View Post
    Pakistan and Bangladesh have the market but there are various factors, their team isn't marketed right, neither is PSL run rightly, you need the perfect product too for the market to be able to monetise it well. Also they don't have broadcasters like Star who are willing to invest money.

    Star has been pouring money into cricket since 2013. Whereas broadcasters in Pak and Bangladesh all but look to make a quick buck.

    TBF Star had the backing of Murdoch's before and Disney now, so money was never a problem. They've changed the landscape of cricket rights fee in India. Else Sony/Zee used to be similar to Pak/BD broadcasters.

    Viacom with Jio's backing now will give Star a tough time though.
    Sony was never like any pak or BD broadcaster.

    They gave the cricket World its 1st billion dollar deal, with the IPL in 2008.

    ZEE and Bcci were always at loggerheads and Zee took bcci to the courts and bcci blacklisted them.

    What changed the landscape in India was the 1991 SA tour. And then the 1993 hero cup. Its long story associated with this.

  70. #70
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    Sony is better than any Pakistani broadcaster by a mile, while Star obviously is #1 but Sony did an excellent job with packaging IPL to reach masses , while some might call it buffoonery or selling Tamasha (including yours truly back in the day when i didn’t understand economics) but it created a larger fanbase among genders and different demographics.
    Last edited by JaDed; 4th September 2022 at 08:57.

  71. #71
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    Quote Originally Posted by JaDed View Post
    Sony is better than any Pakistani broadcaster by a mile, while Star obviously is #1 but Sony did an excellent job with packaging IPL to reach masses , while some might call it buffoonery or selling Tamasha (including yours truly back in the day when i didn’t understand economics) but it created a larger fanbase among genders and different demographics.
    Sony is Sony Corp. They may be conservative in their approach to bidding, but they are a quality and deep pocketed corporation.

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